Grateful Dead x TGR Optics

See the World Through Our Lens.

Shop Dead Goggles

Inspired by the Music

Like the snow in Jackson Hole, TGR x Grateful Dead Winter 22 is here.

Shop Dead

Shop Winter Collection

Gear To Get You Outside - Designed in Jackson Hole.

Shop The Collection

It's Beanie Season

OG & Dock Beanies are back and 100% Recycled

Shop New Beanies

Introducing: Après Vous

Inspired by retro ski shirting from the 80’s and 90’s.

Shop The Après Vous

TGR x Grateful Dead

Inspired by the music

Shop the Official Collab

Holiday Faves

View all

TGR x Grateful Dead

Shop the official Grateful Dead collaboration with TGR. The Grateful Dead's music is an integral fiber in the DNA of TGR. Founders Steve and Todd Jones have been Dead Heads since their teens, seeing their first Grateful Dead show in 1987. 

Shop TGR x Grateful Dead Products

Conceived in Jackson Hole. Born in The Tetons.

TGR represents, and is synonymous with, a quality product. One that is edgy, authentic, entertaining, and impactful. 

Shop TGR Favorites

See The World Through Our Lens.

Scope Our Optics

Love the Grateful Dead Gear? Watch the Movie

We’ve Got a Rad Planet. Help Us Protect It.

Our Commitment to Sustainability

Join Our Newsletter

Stay up to date on new releases, films, experiences and more via our Teton Gravity Research Newsletter.

Recently viewed