

In 1987, our founders saw Jerry Garcia perform live for the first time. Since that night, Jerry has been a muse for Todd and Steve Jones and the founding of TGR. Join us in paying homage to the godfather of jam bands and leader of the flow state.
Thirty years of blood and sweat led us here. Goggles, carefully engineered with Zeiss.
TGR sunglasses bring the performance and style of our goggles to everyday wear, offering durable, high-quality eyewear.
Shop TGR headwear, including beanies, snapbacks, and neckwear, featuring original designs and collaborations.


In 1987, our founders saw Jerry Garcia perform live for the first time. Since that night, Jerry has been a muse for Todd and Steve Jones and the founding of TGR. Join us in paying homage to the godfather of jam bands and leader of the flow state.
We're a brand that believes in living the dream. Traveling. Pushing the limits. Engaging with life at each contact point from product all the way to experience. We aim to tread lightly and are committed to minimizing our impact on the environment.
Live the Dream with us today.
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