For 30 years TGR has trusted Zeiss Camera lenses. See the world through our lens with maximum optical clarity, precision and sonar technology to enhance depth perception and detail in flat light.
TGR sunglasses bring the performance and style of their goggles to everyday wear, offering durable, high-quality eyewear designed for adventure—whether on the slopes or off.
Shop TGR headwear, including beanies, snapbacks, and neckwear, featuring original designs and collaborations.
Inspired by the Legendary Grateful Dead Archivist, Dick Latvala.
Dick Latvala was the official archivist for the Grateful Dead and started “Dick’s Picks”, selections of live Grateful Dead music. A Dead Head extraordinaire, Latvala was known for his strong opinions, passionate conversations, and love of the Grateful Dead.
