TGR has once again partnered with Smokey Bear and the United States Forest Service to remind folks about the importance of campfire safety. 

As of 2023, the 10-year average of human-caused fires account for 88 percent of all wildfires nationally. (Wildfire Investigation) 

As a brand based on enjoying and protecting the outdoors, we feel it’s important to spread awareness on this preventable human-caused issue with Smokey Bear. TGR x Smokey Bear takes this issue into their own hands by producing sick apparel so you can show off your support to the public, and acknowledge this problem head on. 

In addition to this, you can feel impactful with each purchase because a portion of the proceeds from this officially licensed Smokey Bear collection goes directly to the United States Forest Service and helps fund nationwide wildfire prevention efforts. Therefore, you can look good… and feel good about helping us take a step in the right direction for our forests. 

Since 1944, Smokey Bear has promoted a message of preventing unwanted human-caused wildfires. Wildfires don’t just simply burn trees, they endanger the fish in the streams and rivers and lakes along with the many species of wildflowers and plants that make up any given wilderness area. Wildfires impact many many aspects of the ecosystem… giving us all the more reason to always practice fire safety when we're outdoors. 

Thank YOU, for preventing wildfires.