Introducing the NFA Capsule Collection
Artwork by Yusuke Komori

“Not Fade Away” will forever be part of the common love language amongst the Grateful Dead family. Now, more than ever, love is real. To communicate “Not Fade Away” artistically, we tapped Yusuke Komori to create a body of art that can carry through the collection. The Tokyo based artist is renowned for his effortless style, beautiful art, and influence within the Dead community here in the States, in Japan, and across the world.

The “Not Fade Away” capsule is officially licensed through the Buddy Holly Estate. The NFA Collection features two corduroy snapback hat options, midweight hoodie, and tees

“Love is loving and not fade away”

Tokyo-based Yusuke Komori first encountered the Grateful Dead in August 2002, taking in a RatDog show feat. guitarist-vocalist Bob Weir. Since that fated day, Yusuke’s immersion in Dead culture has bloomed into his own business venture, Have A Grateful Day, a brand that celebrates an appreciation for daily life and the spirit of freedom and commitment to having fun. Yusuke is a self-taught designer. He’s shared his artistry with the TGR community through his ‘‘Have a Goose Day’ and ‘Have a TGR Day’ collections.